I'm Haley Friesen, a Minneapolis-based photographer and emerging director with over 16 years of experience in commercial advertising. I specialize in crafting emotionally grounded, visually compelling brand stories across photography and motion.

Driven by a deep curiosity about people and place, I believe that the strongest images start with asking the right questions — about identity, environment, and the unseen connections between them. Every project is a true collaboration, guided by creative insight, technical precision, and a commitment to understanding the "why" behind the work.

Whether I'm telling stories for brands and growing businesses, creating authentic portraits, or collaborating on emerging directing projects, my approach is grounded in the belief that great creative work isn’t about chasing trends — it’s about building trust. My goal is to make the experience of working together feel easier, more human, and more creatively powerful than seeking something new.

My creative practice is rooted in values like community engagement, inclusivity, and gender equality. I care about the story behind every face, the culture behind every landscape, and the emotions that live between movement and stillness.

When I’m not working, you can usually find me rollerblading by the river, tending to my growing collection of plants, or discovering hidden gems at the public library.

For project inquiries or to connect, reach out at haleyfriesenphotography@gmail.com.